As a proof of how Sgf can accommodate and follow through time the evolution and development of its clients, this brand has opened a new store, a pilot project that showes its growth. At the same time, a special solution for a specific brand sold in the store was also devised. The concept behind the project was to create a sense of fludity and movement on the floor whit the use of moving lighting. The simple and modern walls have been "cleaned" by all the frames that were present while the monotony of the largest ones was broker whit the addition of internally-lit niches proiecting out. Some walls have been entirely back-lit to focus the attention on specific items. The central displays have been made lighter by taking our the panels, and their versatility was increased by adding accessories to arrange clothing to the display frames. On the whole the colour contrast of the white walls and ceilings , the dark wood platforms and the grey-painted metal frames aesthetic solution, it is worth remarking that several tecnological and functional improvements were olso implemented:all the structures were simplified to enable an easier and quiker assembly. Our designers strive to combine aesthetic efforts with technological improvements.