Sportop corner by Pittarello Elephant
2780 m.q. - Padua ITALY
Design by Arch. Franco Bergamasco - SGF spa

The basic idea to conceiving the concept of the Sportop corner was to create a completely innovative and independent space, inside the Pittarello Elephant shoes stores.

The main requirement was to project a specific corner dedicated to the most famous brands of sporty shoes and apparel. It has been created a shop-within-the-shop by realizing an attractive and sensational image able to involve and drive customers into a new visual shopping experience.

The specific need of the main client was to have particular sporty shoes displays able to show strategically the products and to stock sizes without the disagreeable effect of the boxes kept in view. The projecting choice that has been taken was to study and realize central displays with wheels, able to show items in an attractive way and to allow a practical internal stocking system for sizes. Shaped metal plates with back lights, opaline plexyglass sheets and fluo orange acrylic shelves worked out together in lightening visually the dimensions of the displays-closets. Shape and function have been the binomial for the success of those elements.

The general atmosphere of the corner has followed the stylistic and conceptual lines of the central displays also playing with sensational light effects and a black & white background. The two-coloured raised flooring has made sensitively more evident the passage from the exterior shop to the Sportop corner, thus allowing the cables positioning and the central elements electric supply from the floor.

The final result is a new stylish surrounding and functional retail space.